Who is YOUR “ideal buying audience?” When you write your Web site
content, who are you focusing it on?
Do you you have one type of customer you prefer to do business with
over another?
Don’t ever create a page just for the search engines. The search
engines aren’t and probably won’t ever be your customers. Keep your
true customers in mind, and give THEM true value throughout your site
and in your content.
Unique, original, high quality and truly engaging content that meets
the searcher’s original query. That’s the high road to long term
success.