Here’s a great Web site with a lot of cool SEO tools, such as a Similar Page Checker (do NOT use duplicate content); Backlink Anchor Text Analysis (link reputation is one of those “off-page” factors that are so important, particularly with Google); and a Search Engine Spider Simulator (how does your page look to a SE spider?).
Write customer focused content that appeals to your audience. Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialogue in an appropriate tone and format for the right audience. Some of the most interesting content will have
CSS can make for much cleaner code, getting rid of the dreaded “code bloat” that we all want to avoid. Is it time for you to learn some CSS? For a “no cost” CSS tutorial, visit: http://www.w3schools.com/css/
For a free HTML reference guide that you can print out and keep by your computer, visit: http://html-tags.info/
Do you realize the impact color can have on your Web site? Color can even impact a buying decision! What are the “in” colors for next year? Visit the Color Marketing Group to learn more: Home Page
You probably know that Google has more than one database, you can check them all right from here…
Without following every single link on your site, how can you be sure that your pages are simply not found by the search engines? It’s a good idea to include a link to your sitemap on each new high performance page you create.
Your description tags should be around maximum of 150 characters, including spaces. In your description, use your keyword phrase prominently and make a description of the page using important keywords that are actually contained within your readable Web copy. Mix in a little creativity but ensure that your description reads very clearly and also contains a
keyword prominence in your title tag which should be around 8-10 words long, or shorter (Maximum of 75 characters, including spaces). Also remember the value of moving benefits up into the Title tag and creating a compelling title that reads well satisfies the searcher’s initial query.
Don’t put make the mistake that some people do with the attitude of “throwing everything against the wall” to see what sticks. Use every element of your page for the purpose in which it was designed to be used. For this year, it will be those who put some heart into their SEO work that will experience much longer
Look closely at the <head> section of your Web page. The subject, author, copyright, and publisher tags are NOT meant to be used as places to stuff keywords. This is called spam. Never put keywords into these tags in an attempt to influence ranking. You are better to get rid of the tags altogether. They’re
Are you using link text that contains your keyword phrase on each Web page? In other words, if your Web page is optimized for “English Bulldog puppies,” are you using English Bulldog puppies as link text somewhere on the page? What could you be linking to? -An additional page on your Web site with more
For effective search engine marketing, you need more than just top rankings. Remember to include strong calls to action to compel a response from the reader. But also remember that people often get accustomed to the same type of terminology if it is repeated over and over again. Practice coming up with new ways to describe a “call
Chances are, if you have ever done any article marketing you already know the power of submitting a well written article to a niche or very topic focused directory geared to a specific purpose. For example, one of my personal favorites is that of Evan Carmichael’s site which is focused specifically on the area of business entrepreneurs. This site
Do you create content that serves your customer’s needs FIRST and your own needs second? Everyone says they do keyword research but that is usually limited to a set of keyword phrases, right? Every day people are searching on the Internet for a myriad of reasons usually based on the circumstances in their life. The next time
Are you aware of the penalties for using hidden text? This out dated technique is Spam. Never try to add keywords or text to a page, in the same color font as the exact background color, thus making text appear hidden. Spam Alert: Don’t EVER use hidden text, hidden links or hidden “anything” on a page unless you
Get creative with your link building strategies. If you have a travel site, what about creating a special area where your clients can post stories, coloring sheets, and pictures of their recent trip? Don’t you imagine your clients would then link to the page devoted just to them? As a bonus, you’re also building valuable
How important is case sensitivity in Wordtracker research? Currently the major search engines are not case sensitive at all. The last search that use to be case sensitive was Alta Vista but that was years ago. For now, case sensitivity is not TOO important, but that does not mean things could not change sometime in
Never use your keywords stuffed in a comment tag. It will not serve any useful purpose and comment tags have not contributed to relevancy in a long time.
You don’t have to use your keyword phrase in your domain name. That may be a revelation to some folks, but the keyword phrase in your domain name is just one “piece of the SEO pie,” and an insignificant piece at that. There are over 100 pieces of the pie that go into what makes up the ranking of