Typically, traditional “SEO best practices” are a set of guidelines that you can follow to help you create very focused “topic specific” pages which then appear in top search results. Some of the very basic influences include instances of your researched keyword phrase used in a variety of places such as: – Title tag – Keyword META tag […]
Are you confused about Google Page Rank? Let’s talk about it over the next couple of days. Tip: Did you know that Google Page Rank is only one small influence to relevancy? Hint: Don’t get obsessed with trying to achieve a high page rank value. Instead focus on building true visibility. Google PR and actual
Avoid the following things which can get you in trouble with search engines: -Don’t use hidden text or hidden links. -Don’t employ cloaking or lightning fast java redirects. -Don’t load up your pages with irrelevant words. -Don’t create multiple pages, subdomains, or domains with substantially duplicate content. Are you ready for some more rather advanced
In your last or current project, are you creating content that your visitor will be GLAD that they found? It’s good to examine our own work from time to time. Give it some thought and be brutally honest with yourself. Are you creating that immediately assists in filling a specific search for information. -Content of true merit. -Something useful.
How will New 3-D Technology affect SERPs in the Future? Just suppose those PPC ads on the right side of the screen became even more visible by actually floating right off the screen toward you in 3D? Suppose the top ad was closest to you and the lower ads were all just slightly off the screen. Would that
For link text coming into your Web site, try and focus on you your researched phrase 80% of the time and allow for variance of synonyms about 20 % of the time. Many times, people only focus on building links to their home page. Don’t forget to deep link to valuable content within your site
Did you know that every page of your Web site stands on its own? Every page should have a unique title, description, and keyword tag. The description tag should describe ONLY that page. The keyword tag should include keywords for just that page. Include 5-6 keywords, including the main keyword phrase and synonyms of that keyword phrase.
An internal link is an in-coming link from within your own site and although it does not have as much weight as an external in-coming link, it still can help. The Google PR of your internal pages help with internal linking and, therefore, the way you pass and distribute Google PR throughout your site via absolute vs. relative URLs
Know Which Keywords Drive Phone Calls Are you really doing all you can to maximize your marketing spend? Now you can use dynamic numbers to instantly see which keywords are driving phone calls from your web site. And there’s no better way to do business than the old-fashioned way – voice to voice over the phone. Here’s how
We all know the value of using descriptive text within links. Check your pages for opportunity to improve linking effectiveness internally by exploring those hidden little words that you can tend to use sometimes without thinking. Although we know we need to use very descriptive verbs and phrases, there is often opportunity to improve if you really think
Focus is to always create high quality, useful content that will please visitors. But your title needs to be compelling and it needs to read well and it should make sense to the reader. By now we all know the benefit of including a researched keyword phrase in your Title. However, you can also improve your clickthrough ratio with
Go through your site and look for common statements like: Click here for a quote, or Click here for more information. These are areas where you can include keyword phrases. For example, Click here for a mortgage loan quote, or Click here for more graphic arts information. Be sure to make the entire sentence a
Search for your most important keyword phrases. Look at your competitors’ titles and descriptions. How do yours compare with theirs? Make sure your titles and descriptions are more compelling and designed to grab the visitors’ attention immediately. Ask for several people’s opinion on this — your opinion may be too biased. If you’re just listing keywords in your title
Once you have optimized any page, your log files often tell you how people are finding that page. Not just what keywords they are searching for to get there. If you discover that people are using specific keyword phrases that you had not originally thought of, it is in your best interest to further explore those keywords. Hint: More
Everyone seems to love free tools. Here is a Web page analyzer that gives you some helpful statistics. It’s free! It’s pretty quick too. Try Grading your Web site with: Not SEO but have you ever wanted a free tool that attempts to put a dollar value on your Web site? It’s free – so give
Search for your most important keyword phrases. Are your rankings “above the fold,” meaning before you scroll down on the page? If not, work hard on getting your rankings above the fold. That’s the most important “real estate” on a Web page.
The first 3 things to do if you’re new to Twitter are: 1. Upload your author photo. Profiles without photos are lame. 2. Upload your 140 character author bio. 3. Engage & become involved in the conversation that is Twitter. This is the fastest way to attract Followers to your Twitter profile. Now every time
Grammar does make a difference in your SEO work. It does make an even greater difference in your conversions. From the search engine’s “point of understanding” it matters. And yes, many search engines to have a sense of understanding in a form of intelligence (which is artificial intelligence or AI.) Some search engines like Google have been able
TIP One: For 2009 you need to focus on creating content that serves your customers needs FIRST. Far too often, our focus is so narrowly limited to just our own objectives for a Web page. One powerful tip is to first research the specific needs of your customer (within a niche) and then deliver up high value, based
Are you working toward getting links to your interior pages? If any of your interior pages are of particular importance to you, work on building some link popularity to those pages individually. Remember: link popularity is “page specific,” NOT “site specific.”