SEO For Mobile Apps – Presentation
SEO for Mobile Apps View more Presentations from Abdul Malick
Once you have optimized any page, your log files will often show you how people are finding that page. Not just what keywords they are searching for to get there. If you discover that people are using specific keyword phrases that you had not originally thought of, it is in your best interest to further
The key trends in SEO for 2012 are: Panda and the quality content concepts behind it are likely to continue to be ever-increasing in their importance to successfully ranking in Google. It cannot be stressed highly enough that quality content, which is loved by users, is going to be one of the main elements of
Bruce Clay Australia’s SEO Factors and Trends report – Download from http://www.bruceclay.com/au/bruceclay_aus_seo_factors_trends_2012.pdf Its packed full of information on the key factors in 2011 that impacted search engine optimization, including tips on how to address them, plus a look into 2012 trends and how to prepare. The 25-page SEO factors report is a handy reference guide for
A question that recently came up was this: If an incoming link to a site is listed in the footer of an ebook and is in a PDF doc, is that link read as an incoming link with Google? Yes. Google does count links in PDF files as incoming links. See the following Google search
Focus is to always create high quality, useful content that will please visitors. But your title needs to be compelling and it needs to read well and it should make sense to the reader. Create content that merits true relevancy and deserves to rank well and stand the test of time. One of the more advanced approaches involve
For most aspects of living our lives, using a logical approach delivers much better results than taking an illogical approach. Performing certain tasks in a methodical, step by step approach only makes sense, especially in cases where you are taking specific actions to reproduce a certain result over and over again. However, the process we refer to as keyword research is one
An internal link is an in-coming link from within your own site and although it does not have as much weight as an external in-coming link, it still can help. The Google PR of your internal pages help with internal linking and, therefore, the way you pass and distribute Google PR throughout your site via
One of the single most important aspects of gaining your SEO comfort level is to exercise your skills by reason of use (or practice.) The easiest way to do this is to create a few of your own high quality informational sites and you can make money at the same time with affiliate marketing. I want to encourage
Everyone knows that a Title Tag with your keyword phrase prominently used up front is important. But did you know that it is also important that the first few prominent words in the beginning of your Title also be unique and original too (for each page.) One of the things we often see is people have used the
Check your pages for opportunity to improve linking effectiveness internally by exploring those hidden little words that you can tend to use sometimes without thinking. Although we know we need to use very descriptive verbs and phrases, there is often opportunity to improve if you really think to check. For example try not to use terms within your
The Internet is constantly changing, but remember that the true goal of the search algorithm is to reward useful content and content of value. Invest your energy into creating strategies that are more than just “link building” and “keyword placement.” Sometimes in our technical studies I wonder if we do not get so caught up in our hunt for
In your last or current project, are you creating content that your visitor will be GLAD that they found? It’s good to examine our own work from time to time. Give it some thought and be brutally honest with yourself. Are you creating that immediately assists in filling a specific search for information. Content of true merit. Something useful.
Articles are the same as news. They come under the rules that apply to “syndicated content.” They are both 100% white hat and search engines understand that both articles and news are created for the purpose of “syndication.” Genuine articles are “written” to be published across many Web sites and they will never be penalized for duplicate content.
On the topic of Pay Per Click, remember that there are advantages to using PPC such as Google Adwords. But also consider diversifying your campaigns. Remember that you are not “buying a link” but you are displaying an advertisement. PPC is not SEO because it is “paid advertising.” but it can compliment your SEO work
Question: Is it wise to buy some text links on high PR Web sites? Answer: Definetely not. I would never purchase a link on someone elses Web site. I advise against buying text links. There are many people who end up paying money for what they think is a “valuable link” never realizing that there are plenty of
Question: Is it true using hyphens in between your keywords more effective than using underscores when naming a Web page? Example: Is search-engine.html more readable by search engines than for instance search_engine.html? Answer: For the answer, read Matt Cutts Blog: http://www.mattcutts.com/blog/dashes-vs-underscores/
QUESTION: Should one submit their URLs to the various regional Googles ? or will a submission to the global Google automatically put you in the appropriate regionals? ANSWER: Just one to the main site will do. (Straight from Google)
Have you wondered about which keyword phrase is listed more often in Google? At Google Fight, you can type in two competing key phrases and see which one is listed more often in the Google database.
What are the two most powerful letters that can be added to a behaviorally related “root word” that will convert a “behavior” into a “tool?” The Answer: E R Example: ACTION WORDS TOOLS Hold + add E R = Holder Stamp + add E R = Stamper Watch