There are several reasons to use URL redirection: Moving a old site to new domain URL Shortening Mis-type a URL Search Engine Manipulation ( Canonical ) Manipulating visitors The HTTP standard defines several status codes for redirection methods: 300 – multiple choices redirection 301 – moved permanently 302 – temporary redirect ( used to specify […]
When your search engine rankings fluctuate, or even if your site drops from the rankings, don’t panic. Understand that these things happen in this industry, and they WILL happen to you. They happen to all of us. What you DON’T want to do is make any changes to your Web pages because of fluctuations in
Remember: when it comes right down to it, “your” Web site isn’t and shouldn’t be designed for YOU. It should be designed for your customers. What do your customers want to see on your Web site? As Jakob Nielson of http://www.useit.com/alertbox/design_priorities.html says, “You are not the user.” Web designers spend so much time on things that
SEO Tools and Tutorials Website: Here’s a great Web site with a lot of cool SEO tools, such as a Similar Page Checker (do NOT use duplicate content); Backlink Anchor Text Analysis (link reputation is one of those “off-page” factors that are so important, particularly with Google); and a Search Engine Spider Simulator (how does
Google Dance : You probably know that Google has more than one database, you can check them all right from here… Free HTML Reference: For a free HTML reference guide that you can print out and keep by your computer, visit: CSS Tutorial: CSS can make for much cleaner code, getting rid of the dreaded
Write customer focused content that appeals to your audience. Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialogue in an appropriate tone and format for the right audience. Some of the most interesting content will have
SEO Title Tag : The title attribute of a link tag does NOT count toward relevancy AT ALL. However, it can affect your overall keyword density for the page in a negative manner. Get rid of keywords in the title attribute of link tags now. Watch keyword prominence in your title tag which should be
Today online marketing efforts extend beyond with one another. With the accurate coordination, it will be a stroke between search engine optimization (SEO) and social media marketing begins to haze. Marketing strategy is started out exclusively as a means for improving social media visibility are now transitioning into feasible SEO strategies. One of my desired
Look closely at the section of your Web page. The subject, author, copyright, and publisher tags are NOT meant to be used as places to stuff keywords. This is called spam. Never put keywords into these tags in an attempt to influence ranking. You are better to get rid of the tags altogether. They’re not
For effective search engine marketing, you need more than just top rankings. Remember to include strong calls to action to compel a response from the reader. But also remember that people often get accustomed to the same type of terminology if it is repeated over and over again. Practice coming up with new ways to
If you are interested in tools to help you understand how visitors behave on your Web page, Did you know that Clicktracks gives you a graphical representation of your actual Web site with the click-thru percentages shown on each of your links. Did you know: Version 6 actually lets you compare traffic before and after
Are you aware of the penalties for using hidden text? This out dated technique is Spam. Never try to add keywords or text to a page, in the same color font as the exact background color, thus making text appear hidden. Spam Alert: Don’t EVER use hidden text, hidden links or hidden “anything” on a
We all know the importance of building link popularity and link reputation. However, the days of reciprocal linking are over. There are too many pitfalls, so straight reciprocal linking is best left alone. Are you looking for linking suggestions? Get creative with your link building strategies. If you have a travel site, what about creating a special area
You’ve probably thought a lot about using different styles of headlines in your articles. You headline is one of the most important aspects of your page as a good headline hooks the reader and gets them reading your content or article. Did you know that showing numbers as numerals in a headline is more effective than showing numbers written
When working on your content remember to “flesh it out” in the re-write process with a few additional synonyms of your focused keyword phrase. You want your article highly focused on your topic, but it should not sound Spamy with the same keywords repeatedly used in an un-natural way. Google loves to see synonyms and antonyms and descriptive related
I believe that often when we write fresh new content, our thoughts creatively continue to “work” as the old expression suggests…as we “sleep on it.” This applies especially to creative writing or even just copywriting in general. Try working on two or three different projects over a period of a few days. Don’t be in a big rush
Challenge yourself! How is your SEO comfort level with highly competitive keywords? Next time you do your keyword research, why not stretch just a little more towards that more competitive keyword phrase. Never stop growing your SEO skills and never stop testing all of your new ideas. Did you know that many SEOs wait far too
Converting visitors to customers may not always be in the forefront of our minds as an SEO (we’re always so busy thinking traffic), but once you start examining methods to convert your client’s visitors to customers, you’ll start to deliver additional value to your clients and you’ll find a full consultancy approach does not go unrewarded. Did you know
Reminder: Link popularity is “page specific,” NOT “site specific.” Which of your important interior pages could use some assistance? Obviously NOT your “privacy policy” or probably not your “about us” page… But take stock and choose any 3 of your “most important” pages today and set a plan to specifically work on increasing some natural link
As an SEO…we are truly copywriters. Not directly pertaining to SEO, but interesting all the same, is about “copyrighted material.” How much do you know about copyright? Did you know that when you write anything “original” for your Web site or for some other publication, that it is automatically copyrighted to you? Even if you do not post