Digital Marketing and SEO Professional with more than 17+ years of industry experience from Chennai, Tamil Nadu, India. Extensive experience in Digital Strategy, Technical SEO, SEM, Paid Advertising (PPC), Social Media, Web Analytics, Personalization, Website Optimization, Reputation management, Brand consulting and training.
Expertise in Technical SEO (Coding optimization, Page speed analysis, HTML, CSS and JS analysis, Schema coding and CMS based optimization), Multilingual SEO – Google, Bing, Yahoo, Baidu, So.com, Naver, Daum, Sogou and Advanced Search marketing strategy.
Responsible for increasing target traffic, branding, visibility and conversions to client websites through digital marketing strategy.
Execute the website optimization and personalization – A/B Testing, Multivariant(MVT) and Experience Targeting(XT) to improve the web page performance and increase the conversion(CTR).
Diagnose and troubleshoot technical issues related to delivering custom site experiences. Creating a detailed business analysis, outlining problems, opportunities and solutions for a business.
Skilled in engaging with the client’s marketing teams to define objectives, search KPIs and metrics, and is strong in project management and execution.
Experience in Digital analytics and data strategy, exhibit a high level of expertise in driving the data strategy, digital customer experience & transformation across multiple platforms.
Responsible for planning, implementing and monitoring the company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.
Working with several RFPs, solutions, offering, defining business model for digital marketing business.
Passionate and updated about latest digital marketing techniques, blogging and shares across various colleges and community events.
Improving the ROI and meeting client goals through latest search engine marketing strategy and execution.
Handling the complete process from planning, make analyze, putting strategy, implement the process, evaluate and execute with the improvements of websites.
Digital Marketing Tools:
SEO – Google Search Console, Bing Webmasters, Baidu Webmaster, Google Page Speed, Yandex, Moz, SEMRush, ahreaf, BrightEdge, Xenu, Screaming Frog and other marketing tools.
Analytics – Google Analytics, Google Tag Manager and Adobe Analytics.
Optimization – Adobe Target and Google Optimize for A/B and MVT testing.
CMS websites: Adobe Experience Manager, WordPress, Joomla, Drupal, MS-Silverstripe, Sitecore and Magento.
Professional Certifications:
