How to Promote Content to Reach More Prospects..?

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Content – Communicates Your Message:

The content you create communicates your message, educates your readers, and persuades them to purchase your products and services over your competition. In fact, providing high-quality content is one of the most important things you can do to attract clients and create interest in your business.

How to Promote Content to Reach More Prospects

Types of Content:

   A how-to blog is not just a blog – it’s the script for an explainer video, or a shareable infographic, or the base of an e-book. Each form reaches a different set of eyes and expands your network.

Check out these 98 types of content to dive into getting the most mileage out of your content.

  1. About                                             32. Easter Egg                         63. Memes
  2. APP                                                33. E-book                                64. Microsite
  3. Audiobook                                     34. Email                                  65. News: Analysis
  4. Augmented Reality                      35. Ephemeral Content          66. News: Breaking
  5. Awards                                           36. Events -In Person              67. News: Company
  6. Behind the Scenes                        37. Events Visual                                        Affairs
  7. Blog Posts                                     38. Explainer.                            68. News/Current
  8. Comic                                            39. Fact Check                                                                                               
  9. Case Study                                     40. Facts                                   69. News/                               
  10.  Calendar                                        41. Failures                                                 News                            
  11.  Cause                                            42. FAQ                                    70. Newsletter
  12.  Certification Program               43. Forums                              71. Opinion
  13.  Challenge                                     44. Game                                72. Opposing
  14.  Cheat Sheet                                 45. Gated                                                Perspectives
  15.  Checklists                                     46. GIF’S                                  73. Paid Tools
  16.  Click-bait                                       47. Gossip                                74. PDF
  17.  Co-branded                                  48. Guest Post                        75. Personal
  18.  Co-creative Content                    49. Guide                                              Narrative
  19.  Company Culture                         50. Hiring & Recruiting            76.  Photo gallery
  20.  Comparison                                   51. How-to                                 77. Plugin
  21.  Content Library                             52. Human Interest                  78. Podcast
  22.  Contest                                            53. Humor                                 79. Poll
  23.  Course                                             54. Images: Stock                      80. Predictions
  24.  Curated Content                           55. Images: Original                  81. Presentation
  25.  Data: Analysis                                56. Infographic                          82. Press Release
  26.  Data Journalism                             57. Interview                              83. Profile/Brand
  27.  Data: Visualization                         58. Investigative                        84. Profile/  
  28.  Day in the life                                 59. Landing Page                                     Personal
  29.  Demo                                               60. Listicle                                  85. Promotion
  30.  Diagram                                           61. Magazine                             86. Quiz
  31.  Dictionary                                        62. Maps                                     87. Research.

88. Screenshots                                  89. Services                                   90. Social Media

91. Sponsorships                               92. Statics                                     93. Testimonials

93. Tools                                            94. Videos                                       95. Webinar

96. Whitepaper                                  97. Wiki                                           98. Why

Why Content Marketing is Important?

     Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.

It Creates:

  1.  Build Trust with Your Visitors
  2.  Build Brand Awareness
  3. Great for Organic Search (SEO)
  4. Generate Lead for Your Business
  5. Attract Ideal Buyers
  6. Build Brand Authority
  7. Build Backlinks

How to Promote Content:

    There are a lot of great marketers out there who create amazing content. They spend hours upon hours researching, writing, and perfecting their blog posts. All with one goal in mind: providing value. Sounds great, right? Of course, it does. But one thing we all often fail to do is Promote the Content.

There are multiple techniques to make that content seem fresh. 

             1, Post Title, “New Bog Post”designator

2, Ask a Question.

3, Cite a Fact.

4, Share a Quote.

5, Add Intrigue.

Content Marketing Is Too Valuable for both

Consumers and Brands:

       The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates   as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.

The reality is, content marketing has fostered the customer-centric reality we’re now operating in. From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer.

It has everything anyone interested in or who works in the tech industry could be interested in:

  • A monthly online magazine, FOCUS
    • Live Cisco Facebook videos
    • Blog posts on tech news
    • Biographies of Cisco’s leadership team

         Every piece of content begins with an idea. Once you have that great idea, you can use this list of content types to pick the format that will best showcase that idea. And never limit yourself to one idea, one format. One idea can be repurposed into multiple formats – text, video, or audio. The only limit is your imagination! By creating all the formats when it comes to great content, you’re sure to reach a gigantic, varied audience, build your brand name, and cater to a wide variety of formats your audience loves and consumes.

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