GoogleAnalytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. It can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. And right now Google has added a new feature for AdWords Report for Aggregate Account Reporting.
Google has made an announcement on Google+ about a new Google Analytics report for AdWords customers who are managing multiple AdWords accounts for the same site. The report will be present in the AdWords section of Google Analytics and it will enable the advertisers/users to see the data gathering and reporting in the single interface.
Explaining further, Google said that many advertisers have multiple AdWords accounts that are linked to a single Google Analytics property. The new report will be more helpful and user friendly too.
Here the image view of new feature,
Advertisers can see their aggregated Acquisition, Behavior, and Conversion metrics for every account in one row. They can further drill into specific campaign.
The report shows both:
AdWords metrics – Impressions, CPC, and Clicks
Analytics metrics – Time-on-site, % new users, and bounce rate