How important are your customers words to you?
Not just the words, but the exact dialog. You see sometimes, people
have a habit of speaking to you using certain terms and while we
understand their meaning – don’t we often substitute other words
of our own in recalling what was said.
There are great benefits to focus on communicating well and hearing
the dialog your customer uses as cues to doing behaviorally related
“keyword forensics.” Synonyms can mean the same thing but may well
reveal somewhat different types of results.
Practice being a better listener and you’ll find wonderful
opportunities in your research.