Remember to use supporting words, synonyms, and surrounding text when linking between pages. Allow for at least a 20% topic drift and avoid use the exact same link text (anchor text) to link between all of your pages and Web sites.
Avoid building up link reputation that looks unnatural or contrived. If you’re a writer, swap up your bio as well. After all, don’t you want to be found under a variety of different keyword phrases that are important to your business.