A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query. The role of keywords was once very central to the function of search engines. Search engines could crawl sites and, if the keywords were accurate, serve those sites up as search results. Selecting the right keywords is the foundation of your Search Engine Optimization campaign. A website with great appearance and unique content is a bad investment unless it ranks high on Google SERPs. And it is the rightly chosen keywords that will help your website in scoring higher ranks in the search results.
Here we listed the best 12 Keyword Selector tools that will help you in identifying potential keywords and analyzing their strength.
1. Google AdWords Keyword Planner
The enhanced version of old Google Keyword Tool, it will make the selection of initial list of keywords easier for you. The Keyword Planner tool will help in finding keywords and ad groups for targeting PPC campaigns. You just have to Sign into AdWords, click “Tools and Analysis” option in the menu and select “Keyword Planner”. Click Here to go Google AdWords Keyword Planner
2. Bing Keyword Research Tool
Bing Keyword Research Tool gives ideas and suggestions for your content. You just have to sign in for Bing Webmaster Tools to access the Keyword Research Tool. All the keyword suggestions are based on organic search and shows suggestions based on 6 months of historical data. Click Here to go Bing Keyword Research Tool
3. Google Insights
Google Insights for Search was a service by Google similar to Google Trends providing insights into the search terms people have been entering into the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country’s map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms. Click Here to go Google Insights
4. Keyword Discovery Tool
It is one of the most popular keyword selector tools that compile keyword search statistics from major search engines across the world. Keyword Discovery Tool can tell the search phrases people use for finding a product or service. It will also help you in finding the search terms driving traffic to your competitors. With Keyword Discovery Tool, you can:
- Optimize website content and meta tags
- Maximize PPC campaigns
- Drive traffic away from competitors
Click Here to go Keyword Discovery Tool
5. KeywordTool.io
KeywordTool.io helps you find out what people are looking for. It generates around 750 suggestions for every keyword. The auto suggestion generated by KeywordTool.io depends on the particular Google domain and language chosen by you. It uses Google AutoComplete to generate long tail keywords. Click Here to go KeywordTool.io
6. Searchmetrics
Essentials keyword research is the standard keyword research tool by Searchmetrics. The special thing about the suggest feature is that it will show you where the entered domain ranks for a particular keyword. If you want you can also add and tag keywords from here. Click Here to go Searchmetrics
7. SEMRush
The industry standard keyword research tool, SEMRush gives you an unparalleled insight to the PPC keywords, rankings, and traffic data of competitor. After you provide a URL, the tool will pull insightful metrics of the competitor including how much traffic they are getting, spending on AdWords, and expected search volume for targeted keyword. You can look at how well your competitor is performing and frame your strategy accordingly. Click Here to go SEMRush
8. SerpStat
The tool will filter results to show only the questions which people will type in the search box. It is great for identifying the how-to content and frequently asked questions. SerpStat will provide popular keywords and their different forms being used by people are who are looking for interesting services, products, as well as information. Click Here to go SerpStat
9. Ubersuggest
One of the best keyword suggestion tools, the moment you type in a keyword, Ubersuggest will pull out the data from Google suggest & other sources. It is mainly used for:
- PPC Keyword Research
- Content suggestions
- SEO Keyword Research
Click Here to go Ubersuggest
10. Soolve
The keyword suggestion tool is free and easy to use. It gives you the list of the best keywords by analyzing search engines Google, Wikipedia, Amazon, Answers.com, YouTube, Bing, and Yahoo! Click Here to go Soolve
11. Wordpot
The keyword research tool is available in Free and Premium versions. If you have a free account, you can do up to 25 searches every day. Click Here to go Wordpot
12. WordStream’s Free Keyword Selection Tool
An accurate, fast and comprehensive online keyword suggestion tool that can aggregate more than 1 billion unique keywords. With the huge database of over a trillion keywords, the tool enables it to provide long-tail keyword suggestions. Click Here to go WordStream’s Free Keyword Selection Tool